Perch posted a video "Dove Blends Digital + Physical Retail Interactivity With Beauty In Real Life Campaign, Powered By Perch" on VIMEO

Unilever has partnered with retail marketing platform leader Perch to launch a next generation in-store product engagement platform at Giant Food supermarkets in the Washington DC area. The interactive end caps in the beauty section seamlessly incorporate a digital screen that automatically senses what products shoppers touch to respond with videos and information about that very product - without having to scan a QR code, touch a screen, download an app or take any additional action. Using Perch's "lift-and-learn" technology, shoppers can get more information about Unilever skincare products by simply touching them, as if they had clicked on them online.Unilever incorporated Perch into an integrated end cap with a glowing logo and lit shelves, which is eye-catching and drives additional attention to Unilever's category-leading Dove products. The digital experience guides shoppers through each shelf of products, with product videos, ratings and reviews of the Dove line.